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Two Benefits to Building Your Author Platform by Jim Hart

Building a suitable author platform can be a daunting endeavor. Sometimes it seems like playing a game whereF7OLW2SG0C the goal-posts keep moving!  But there are two great side benefits to building your author platform.

1) It keeps you writing.

Writing short, concise content sharpens your skills. It expands your vocabulary. It helps you to establish and hone your voice as a writer. The more you write, the better you write.

As you become adept at writing succinct blog posts, start to seek out opportunities to guest blog. Once you’re comfortable with that begin to look for opportunities to write for blogs and magazines that pay writers.  You will keep improving as a writer and build your portfolio.

A number of our clients began their journey to being published by writing articles. One in particular had written over 400 articles before her first book was published. Her on-line social platform was pretty small, but the fact that she had written so many articles communicated that not only could she write, (she’s a great writer by the way) but that she was also a hard worker. And now her second book should be out next year.

2) It keeps you ministering to others.

An important part of building your author platform is engaging with your readers, and creating a community. For writers who are Christians this presents a unique opportunity to sow into another person’s life.

As you sit down to write your regular blog post ask the Lord to give you words that are encouraging.  Ask Him for opportunities to reach someone who is hurting and carrying a heavy load.  Think about making one blog a month a simple devotion, with an invitation to pray for your readers.

Jesus calls us to be servants and foot-washers! This calling applies to every aspect and activity in our life.  Luke 10:27 reminds us that we are to “‘love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind’; and, ‘love your neighbor as yourself.'” (NIV)

So do all of your blog posts need to be spiritually focused? No, because not every writer is called to be a Kay Arthur or a Max Lucado. But that’s really ok. God has uniquely gifted you to be the writer that He desires. You can encourage your readers with things like humor, your favorite recipes and life advice. Just write content with the goal of simply serving the reader holistically.

Don’t be discouraged if you’ve just been told that your platform is too small. Remember the Bible also teaches what God can do with a small seed. He can cause it to grow and flourish.

What other benefits have you happily discovered along the way to building your proposal?





  1. This post was great Jim! I forgot the goal as I’m working on the frustrating technical parts of my website.

  2. As an extrovert myself, I also enjoy having a large audience of people to interact with. It’s fun to have virtual friends. 😉

  3. Ron Estrada says:

    I’ve been so hit and miss with my blog over the years. It’s not that I don’t have enough to write about. It’s that I have too much. I write YA and Middle Grade, so I want to reach out to both readers and their parents. Not an easy thing to do, but I keep experimenting.

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