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Mission Statement versus Mantra by Diana Flegal

Diana3 June 2016Agents, like writers, are always learning and researching what social media is working best to help us, help authors, reach readers.

Guy Kawasaki, self proclaimed evangelist for Canva, captured my attention in a Native video on FB, and I have been a fan ever sense.

I like using Canva, a lot. Keep in mind, what I am comfortable using may not be what you prefer to use.

Right now I am reading Guy Kawasaki’s book, The Art of Social Media.

So I decided to check out a few of Guy’s recent posts in the hopes he might inspire a blog post in me.   In the process I came upon a Youtube video of Guy’s where he expressed a different opinion than me on something.

Exactly! How dare he.

I recommend my clients write out a mission statement that answers why they are writing, and what they hope a reader will take away from their offerings. (I recently blogged about it here.) I think going through this exercise helps a writer remain focused, especially when they pass through the land of rejection and discouragement.

Guy brought up an interesting thought though. He said he prefers entrepreneurs (which each writer is) choose a mantra over a mission statement. A mantra is easier and much more succinct. It is three to four words.

An example of the difference might be:

Mission Statement: I want my stories to challenge the reader to consider the fact that God, creator of the heavens and the earth, desires to be in intimate relationship with us. I will do this by weaving faith elements through my stories, and placing my characters in real life situations that test their faith in believable ways.

Mantra: Show my God is relational.

I must say I like what Guy added to the conversation.

Next on my reading list is his book; Enchantment; The Art of Changing Hearts, Minds, and Actions.







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