You might be speaking to a church group, ladies’ tea, national forum.
You might have just written the next great America novel.
What did you give to your audience? What did they have after they heard you that they didn’t have before? When the book closed was it merely another romance…suspense…historic novel, or did your reader change because of your words?
You see, no matter what you do, speaking or writing, your reader has a right to expect something wonderful to happen to them when you’re done. They have a right to take away more than they came with.
Your reader slaps down ten or twenty dollars for a book or a ticket, and they have a right to receive more than simple entertainment. They want you to change a life, give hope, offer expertise…something they take away from the moment and use to make life better in the future.
When you speak or write, are you concerned with giving your listener/reader a great take-away?